Nederlands

BAYER: MULTI CHANNEL GAME

Bayer is a pharmaceutical company that is among the worlds top innovators in healthcare and pharmaceuticals. The Customer Facing Functions (CFF) operate in a strictly regulated market with limited options for visiting and talking to medical practitioners.

Company

Bayer

Delivered

Live game

Project Type

Skillbased game – Custom made

Languages

Dutch
English
French
German

The live game

In order to work more efficiently (taking these limitations into account), the CFFs learn an evolutionary way of working through a serious game: the multichannel marketing approach. By means of a serious game, the CFFs were introduced to the new way of working in a safe environment.

The CFFs were divided into teams, after which they competed against each other. By deploying an effective strategy, which of course resembled the multichannel marketing approach, the teams achieved successes, which actually turned out to be greater than with the traditional approach.

During the live game, the CFFs didn’t only get to know new tools within the multichannel marketing strategy; the game also sparked discussion. It is precisely this discussion that ensures a high level of involvement and effectiveness of a serious game.

BAYER: MULTI CHANNEL GAME

Bayer is a pharmaceutical company that is among the worlds top innovators in healthcare and pharmaceuticals. The Customer Facing Functions (CFF) operate in a strictly regulated market with limited options for visiting and talking to medical practitioners.

COMPANY

Bayer

Delivered

Live game

Project Type

Skillbased game – Custom made

ect

Languages

Dutch
English
French
German

The live game

In order to work more efficiently (taking these limitations into account), the CFFs learn an evolutionary way of working through a serious game: the multichannel marketing approach. By means of a serious game, the CFFs were introduced to the new way of working in a safe environment.

The CFFs were divided into teams, after which they competed against each other. By deploying an effective strategy, which of course resembled the multichannel marketing approach, the teams achieved successes, which actually turned out to be greater than with the traditional approach.

During the live game, the CFFs don’t only got to know new tools within the multichannel marketing strategy; the game also sparked discussion. It is precisely this discussion that ensures a high level of involvement and effectiveness of a serious game.

Bayer is a pharmaceutical company that is among the worlds top innovators in healthcare and pharmaceuticals. The Customer Facing Functions (CFF) operate in a strictly regulated market with limited options for visiting and talking to medical practitioners.

Company

Bayer

Delivered

Live game

Project Type

Skillbased game – Custom made

Languages

Dutch
English
French
German

The live game

In order to work more efficiently (taking these limitations into account), the CFFs learn an evolutionary way of working through a serious game: the multichannel marketing approach. By means of a serious game, the CFFs were introduced to the new way of working in a safe environment.

The CFFs were divided into teams, after which they competed against each other. By deploying an effective strategy, which of course resembled the multichannel marketing approach, the teams achieved successes, which actually turned out to be greater than with the traditional approach.

During the live game, the CFFs don’t only got to know new tools within the multichannel marketing strategy; the game also sparked discussion. It is precisely this discussion that ensures a high level of involvement and effectiveness of a serious game.